Create to Inspire

Since 1941, Hasselblad cameras have been used to capture some of the most important moments and figures in the story of the world, including the first steps on the Moon. Committed to providing consumers with the highest quality camera systems, enabling all types of creatives to capture their artistic vision, Hasselblad's goal is to continue pushing the boundaries of imaging technology. 

A recent example of Hasselblad's technical leadership is the new medium format camera X2D 100C, which uses Qt on all its displays, including Qt for MCUs on its new 1.08-inch colored top display, reporting the camera status and shooting parameters. Learn how Hasselblad leverages Qt's capabilities to deliver iconic digital experiences on the best 100Mpixel medium format camera in the world.

Qt Solution Highlights 

Reusable UI across MPU and MCU devices

Tooling to deliver unparalleled usability

Optimal performance with GPU acceleration

Efficient multi-display UI creation

Flexible framework enabling extended functionality

Excellent documentation and engineering support

Our camera has an electronic viewfinder and a touch display, running the same GUI at different resolutions. Qt handles both. Then, Qt for MCUs allowed us to quickly implement a smaller version of the UI on our top display using the same workflow and developers, with a consistent saving in time and effort.

Richard Röjfors, Software Architect, Hasselblad

See Hasselblad X2D 100C camera 


large-display - Copy

Inspiration in Every Detail

An unrivaled merge of form and function, the X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. Qt technology powers both the digital displays of this groundbreaking camera, delivering a simple, smartphone-like user experience on one of the most powerful cameras in the market.

The 3.6-inch MPU-powered touch display presents a clear image even under strong light conditions and tilts to gradual angles for diverse shooting needs. It supports a resolution of 2.36 million dots, bringing accurate, true-to-life colors to view. Additionally, the 5.76-million-dot OLED electronic viewfinder runs the same GUI at a different resolution. Finally, the new 1.08-inch MCU-based top display publishes the camera status and shooting parameters.

Qt technology powers all these displays and enabled the reuse of high-performance GUI components across the various hardware solutionsranging from microcontrollers (MCUs) to microprocessors (MPUs).

Read more about developing with Qt on embedded devices

For pinch/zoom in 100Mpx images, we had to extend and customize the Qt framework to some extent, but it was easily done. The separation between QML and C++ is helpful, as it allows us to change the C++ code without affecting the QML part. Overall, this proves to be a good architecture, in my view.

Richard Röjfors, Software Architect, Hasselblad


Efficient Data Processing and Flexible Architecture

The Qt-powered user interface supports a series of touch-screen operations—such as swipe, scroll, and pinch/spread to zoom—as well as interaction based on buttons and scroll wheels. Qt ready-made solutions enabled the development team to easily handle both types of interaction efficiently. 

Reusable UI components—a core feature of Qt applications—helped the Hasselblad team develop three screens in a little more time than just one screen. Qt for MCUs made it possible to reuse many of the UI elements created for the MPU displays on the MCU-based top display, for efficiency of development and consistent look-and-feel.

In terms of performance, when bursting 4fps x 400Mpx (namely, 400Mpx/s) on a battery-powered handheld device, efficient data processing is essential. In this respect, Qt GPU acceleration capabilities enabled optimal performance on the adopted hardware.

Finally, quick startup time and the ability to pinch/zoom 100Mpx images at a good framerate are other Qt-enabled features that make this camera unique in the market. 

Try Qt for Your Embedded Devices

Qt for MCUs was a game-changer for us in creating the display for our new camera. Despite the initial challenges we faced with memory, fonts, and layout, the direct support from Qt engineers was exceptional. We were able to effectively leverage the wealth of online cases in the Qt community and achieve outstanding results.

Richard Röjfors, Software Architect, Hasselblad

X2D 100C Display Types

User Interface

Touch Display

Top Display

Electronic Viewfinder

Touch interface including swipe, scroll and pinch/spread to zoom. Camera grip with buttons and scroll wheels.

3.6-inch TFT type, 24-bit full-colour, 2.36-million-dot. Touch functionality: full support. Tilting angle: 40°, 70°

1.08-in TFT type, 18-bit full-colour, 158,400-dot

OLED, 5.76-million-dot. Viewing area: 100%. Magnification: approx. 1.00x with 65mm medium format lens at infinity

Have a brilliant idea, but don't know how to execute it? Get in touch and we'll help you out.


Contact us